Loomis & Franklin was set up in partnership with G Loomis back in the 1980s and although he went on to set up G Loomis. The Loomis and Franklin company is now one of the biggest producers of fly rods worldwide.

Based on the simple philosopy of high quality core components at low cost this partnership brings unrivalled quality and performance for the price into the fly fishing market.

Designed one by one for a specific field with technical assistance and expertise of Soldarini Fly Tackle, these new Loomis & Franklin rods should be tried and tested before taking a look at the price, because they are really able to go far beyond the inevitable prejudices to which we indulge too often in the moment of the purchase.