Miss Mayfly: Empowering Women Anglers

However, on July 5, 2023, after three years under the partnership, Kim reclaimed her brand by buying out the holding company’s shares. She once again became the sole owner of Miss Mayfly. This strategic move marked a new empowering chapter in the company’s journey as Miss Mayfly continues to soar to new heights.

Miss Mayfly isn’t just about aesthetics; it’s about performance. The brand prides itself on creating product solutions tailored specifically to a woman’s body. With innovative sizing options, Miss Mayfly ensures that women not only look and feel fabulous but also perform at their best.

Kim continues to innovate with product lines like the Moxie line which includes a chest wader as well as high waist wading pants designed for women. One of Miss Mayfly’s notable products is the Moxie Wading Boots which are praised for their fit, comfort, and stability.

The brand’s mission is to empower women to enjoy fishing and wading more comfortably by creating flattering and fabulous fitting products that also optimize performance. Miss Mayfly has made significant strides in making fly fishing more inclusive.

Today, the popularity of the brand has touched far corners of the globe, reaching international status throughout Canada, Europe and the United Kingdom.